Blackpool Pleasure Beach
Alice in Wonderland
Avalanche
Avatar Airbender
The Big Dipper
The Big One
Blue Flyer
Chinese Puzzle Maze
Derby Racer
Dora's World Voyage
Flying Machine
Ghost Train
The Grand National
The Ice Blast
Impossible
Infusion
Nickelodeon Streak
Pleasure Beach Monorail
Revolution
River Caves
Spongebob's Splash Bash
Steeplechase
Valhalla
Wild Mouse

This is the ride that has created some of the largest amount of controversy of recent times. It goes back to when the Pleasure Beach Group pulled out of Pleasure Land, Southport, where this ride was known as the Traumatizer. The way this was handled was appalling. They gave almost no notice of closure, even to the parks staff who were only given a few days notice about being out of a job. That would have been bad, but the real catastrophe was that within a week they sent men out with chainsaws to decommission the Cyclone, a historically important wooden roller coaster. That has to be one of the most indefensible approaches to business I've heard of in the theme park industry.

To add to the controversy when they move this ride to a location only about 10 miles away, they tried to pass it off as a major new ride. Now it's not that unusual for a park to do this with a second hand ride, but to do it with a ride from one of your own parks, located so close is pushing it a bit. That accompanied by some claims about the rides statistics, meant a lot of controversy was created when this ride re-opened.
  

For now I shall try to put this controversy aside. I'm also going to put aside the fact there are multiple copies of this ride around the world, as I don't think this is relevant to the vast majority of the UK market. One thing I can't overlook though is it's not a great choice of ride, considering the park was, and still is, in the process of appealing to the family market. Even in the days when a ride like Rage at Adventure Island is a fit for the more thrilling end of the family market, a ride with 4 inversions and a intense twisted layout can't really be called a family thrill seekers ride. There are quite a few good coasters I can think of they could have chosen to provide a new signature coaster suitable for the family market, so it seems like a mistake to opt for this.

Even putting this aside there is one factor that stands above all others as a problem. It's not that great a ride. As it goes around the track it shakes you far too much, creating a very rough ride. This saps out most of the thrills that could be gained from the twisted layout, as it destroys all sensation of speed. If this ride was given some T.L.C. to get it running smoothly, like the best examples of ride with the same layout I've ridden, then it would at least stand up to (although not beat) some of the other great inverters in the UK like Nemesis and Kumali. As it stands this is just a ride you might do if the queues not bad, it's not a must do.

Looking at all the pretty paintwork and fancy fountains that accompany the ride, the impression I get is more emphasis was put on making a visual spectacle, than creating a great ride. Overall I feel like this is a missed opportunity. It's not absolutely terrible, but it's not a ride that I think enhances the parks ride line up any more than the large flume ride it replaced. The ride had a chance to enhance it's ride line up with a great new signature attraction. Instead it has a ride that's forgettable at best, memorable for the wrong reasons at worst.