you might have gathered from the rides name this ride is based around
the classic Roald Dahl children's book and the Quentin Blake
illustrations that accompanied them. Thankfully it has nothing to do
with the Tim Burton film that came out the same year as this ride. For
me this is a particularly big name to make a ride on as it was one of
my favourite books when I was young. Most of the first part of the book is
which now I'm an adult I realize reflects a major failing by social
services, and starts with the tour of Willy Wonkas chocolate factory.
The first part of the ride sees you getting on the boats for a ride
down the chocolate river. This sees you viewing various scenes from the
book. Despite the small scale it's still a fun and immersive ride. The
quality and detail make it feel like a fun ride, and the site gags are
enough to keep it interesting. The only slightly weak area is the Nut
Room, which feels a little sparse, and would benefit from a few more
models, but it isn't that big an issue that has a negative effect on
Unlike Toyland Tours this ride doesn't end with you returning to the
station. You get off before that to a new section of the ride that
provides a spectacular finale. Before that though you have to walk from
the boat to the waiting area. This is part of the ride which could have
easily have broken the sense of immersion, but thanks to some nice
theming and a good film that fits in with the plot this section is
handled without missing a beat.
The rides finale is a tour around some more of the factory in the great
glass elevator. The elevator is a giant platform that you stand on,
that tilts and rocks slightly as you watch a film of the tour. What's
clever here is that your surrounded almost 360 degrees by the screen,
and it continues above you as well. The only thing you can see that
isn't the film is the floor and doors. This creates a great sense of
occasion to this part of the ride, providing a spectacular ending what
is already a great ride.
Overall a great job has been done of creating a great family dark ride.